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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Jared Diamond draws a logical parallel between the Easter Islanders and the present world. The research by Diamond shows that Easter Islanders got destroyed as there usage of forests and natural resou...

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dq8

Jared Diamond draws a logical parallel between the

Week 8 Discussion_16...
Senior management need to oversee and guide the preparation of a strategic plan for the business in general and specifically for new-product development, making certain that the vision is communicated...

Week 8 Discussion
Week 8 Discussion

Senior management need to oversee and guide the pr

Week 1 Assignment_16...
1. The rule of law views all subjects under any law as equal regardless of their status. This creates an environment in civilizations to engage in respectful manner for each other and in accordance wi...

Week 1 Assignment
Week 1 Assignment

1. The rule of law views all subjects under any la

HW 3

HW 3

Q . (Chapter 5, Question1) What is the difference between a multilocal and a global approach to locating value-adding activities? 2. (Chapter 5, Question 2) What is the difference between strategic and comparative bases of advantage? 3. (Chapter 6, Question 4) What elements of the marketing mix are the easiest to make global, and which are the hardest? 4. (Chapter 6, Question 5) When should a company use a global brand name and when should it use different local names?

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The Multi local approach is an international market approach that has an approach of focusing on the advertisement and commercial efforts because of the need of local market and not taking a global approach. This means that the company will try to employ the marketing strategy and have a focus to understand the culture of various markets that are locally available