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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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HW 3

HW 3

Q . (Chapter 5, Question1) What is the difference between a multilocal and a global approach to locating value-adding activities? 2. (Chapter 5, Question 2) What is the difference between strategic and comparative bases of advantage? 3. (Chapter 6, Question 4) What elements of the marketing mix are the easiest to make global, and which are the hardest? 4. (Chapter 6, Question 5) When should a company use a global brand name and when should it use different local names?

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The Multi local approach is an international market approach that has an approach of focusing on the advertisement and commercial efforts because of the need of local market and not taking a global approach. This means that the company will try to employ the marketing strategy and have a focus to understand the culture of various markets that are locally available